Don't Just Plan-Zero In on a Winning Business Model! Before you write a business plan, before you start marketing, before you look for funding, you should develop the most important tool in your business arsenal: a business model. A great business model sets amazing successes apart from failures. Don Debelak reveals how to create a winning business concept, develop a business plan around it, and turn it into a successful business venture. Whether you're starting a new business or looking to revitalize an existing operation, you'll learn: What a model is, why it's important, how it works and how it can improve your business How to maximize your chances of success with an easy-to-use scoring system How to use your business model to increase your chances of receiving funding Strategies for using your model to write a business plan that really works Take your business to the height of success with this can't-miss strategy.