How do you come up with a good idea for a business? What are the unique marketing challenges that you'll face? How do you acquire the necessary financing? Written by one of the biggest names in the field, this book will arm readers with the knowledge to turn inspiration into results. It explores the trials and tribulations of entrepreneurship so that readers will have the necessary tools to start their own businesses. Critical steps are explained in an engaging style that helps make complex issues easy to understand.

* Integrates case studies throughout the chapters to show readers how the information is applied in the real world.

* Outlines successes as well as failures to paint a realistic picture of the difficulties involved in starting a business.

* Discusses how to recognize opportunities and formulate a winning strategy.

* Explains how to create a business plan and build pro forma financial statements.

* Covers how to acquire equity financing and getting access to funds.