Ads, Fads and Consumer Culture 2024 pdf epub mobi 电子书
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发表于2024-11-28
Ads, Fads and Consumer Culture 2024 pdf epub mobi 电子书
Ads, Fads and Consumer Culture 2024 pdf epub mobi 电子书
Ads, Fads and Consumer Culture 2024 pdf epub mobi 电子书
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出版者:Rowman & Littlefield Pub Inc
作者:Berger, Arthur Asa
出品人:
页数:244
译者:
出版时间:2007-3
价格:$ 91.53
装帧:HRD
isbn号码:9780742554436
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Ads, Fads and Consumer Culture 2024 pdf epub mobi 电子书 图书描述
Now in its third edition, the popular "Ads, Fads, and Consumer Culture" is an engaging cultural studies critique of advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. The new edition features updated examples and new theoretical material, including expanded discussions on critical analysis methods, sexuality in advertising, global advertising, and neuromarketing.
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