Ethical Marketing 2025 pdf epub mobi 电子书

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发表于2025-01-30

Ethical Marketing 2025 pdf epub mobi 电子书

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出版者:Prentice Hall

作者:Murphy, Patrick E. (EDT)/ Laczniak, Gene R. (EDT)/ Bowie, Norman E. (EDT)/ Klein, Thomas A. (EDT)

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页数:288

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出版时间:2004-8

价格:$ 79.10

装帧:Pap

isbn号码:9780131848146

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Ethical Marketing 2025 pdf epub mobi 电子书图书描述

For Marketing and Business Ethics courses in business or philosophy departments. This text explores ethical issues facing marketing practitioners. It presents ethical theory in marketing context. Coverage includes advertising, product safety and targeting markets as well as marketing research, product counterfeiting, channels of distribution, selling practices and how to implement ethics into marketing organizations. Part of the applied ethics series, Basic Ethics in Action, edited by Michael Boylan.

Ethical Marketing 2025 pdf epub mobi 电子书

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