Arts Marketing 2024 pdf epub mobi 电子书


Arts Marketing

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发表于2024-11-09

Arts Marketing 2024 pdf epub mobi 电子书

Arts Marketing 2024 pdf epub mobi 电子书

Arts Marketing 2024 pdf epub mobi 电子书



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出版者:Butterworth-Heinemann
作者:Finola Kerrigan
出品人:
页数:240
译者:
出版时间:2004-07-07
价格:USD 44.95
装帧:Paperback
isbn号码:9780750659680
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Arts Marketing 2024 pdf epub mobi 电子书 图书描述

Book Description

Provides insight into different sectors of the arts, relating marketing policy to practice

Product Description

Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each chapter having been written by a specialist in the field.

Although primarily focusing on the UK market, the subject has global relevance and appeal, and policy is evaluated on national, European and supranational levels. Specialist topics dealt with range from the marketing of the theatre, opera, and museums, through to the film industry and popular music.

* Focuses on individual sectors of arts marketing to provide insight into the marketing principles that are involved in specific areas

* Accompanied by an online resource containing discussion questions to extend learning beyond the text

* Relates marketing policy to practice

Arts Marketing 2024 pdf epub mobi 电子书

Arts Marketing 2024 pdf epub mobi 电子书
想要找书就要到 本本书屋
立刻按 ctrl+D收藏本页
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