The Philosophy of Branding 2024 pdf epub mobi 电子书


The Philosophy of Branding

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发表于2024-11-09

The Philosophy of Branding 2024 pdf epub mobi 电子书

The Philosophy of Branding 2024 pdf epub mobi 电子书

The Philosophy of Branding 2024 pdf epub mobi 电子书



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出版者:Kogan Page Ltd
作者:Braun, Thom
出品人:
页数:192
译者:
出版时间:2004-7
价格:$ 16.89
装帧:HRD
isbn号码:9780749441937
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The Philosophy of Branding 2024 pdf epub mobi 电子书 图书描述

'Thom Braun's mission, in this eclectic and readable book, is to get us thinking and, whether he's relating Plato to Persil or Descartes to Diet Coke, that's just what he does. No marketer will think about their job in the same way after reading this. Enjoyable and thought-provoking' - James Thompson, Senior Vice President, Marketing, Diageo, North America. 'Thom Braun, The Thinking Man's Brand Manager, has created a whole new sizzling discourse on branding which provides a terrific antidote to the anodyne filler of standard business texts. Armed with brains and a little Braun, brand managers can become brand leaders' - Paul Walton, Chairman, The Value Engineers.'An original and witty reminder that the most successful brands are driven by talented thinkers' - Simon Clift, President, Marketing, Unilever Home & Personal Care. 'At last, a brand book with a big idea. Braun's entertaining distillation of some of the greatest thinkers of the last 3,000 years offers provocative yet practical conclusions on how we should rethink managing our own brand. A wonderfully fresh and stimulating read' - Adam Morgan, author of "Eating the Big Fish". 'A thoroughly stimulating and enjoyable read. By looking at brands and branding through the lens of Western philosophy, Braun helps us review afresh some of the fundamentals of marketing' - Jim Carroll, Deputy Chairman, BBH London.In this original and imaginative slant on contemporary brand management, Thom Braun takes us into the minds of the worlds greatest Western thinkers...Heraclitus, Socrates, Plato, Aristotle, Descartes, Spinoza, Leibniz, Locke, Hume, Rousseau, Kant, Hegel, Nietzsche, Wittgenstein, and Popper ...to reveal what they might say about branding if they were alive today. Filled with contemporary examples, pragmatic insights and summaries of each philosopher's "top tips", this elegant and witty book will resonate with all marketing and branding professionals who want their intellectual and professional faculties stimulated by some new thinking.

The Philosophy of Branding 2024 pdf epub mobi 电子书

The Philosophy of Branding 2024 pdf epub mobi 电子书
想要找书就要到 本本书屋
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

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The Philosophy of Branding 2024 pdf epub mobi 电子书


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