Strategic Brand Management 2024 pdf epub mobi 电子书

☆☆☆☆☆
简体网页||繁体网页

Strategic Brand Management 2024 pdf epub mobi 电子书著者简介

Strategic Brand Management 电子书图书目录

下载链接在页面底部

点击这里下载

facebook linkedin mastodon messenger pinterest reddit telegram twitter viber vkontakte whatsapp 复制链接

想要找书就要到本本书屋

onlinetoolsland.com

立刻按 ctrl+D收藏本页

你会得到大惊喜!!

发表于2024-12-24

Strategic Brand Management 2024 pdf epub mobi 电子书

喜欢 Strategic Brand Management 电子书的读者还喜欢

Strategic Brand Management 电子书读后感

评分☆☆☆☆☆

类似图书点击查看全场最低价

出版者:Oxford University Press, USA

作者:Richard Elliott

出品人:

页数:288

译者:

出版时间:2007-02-08

价格:USD 60.00

装帧:Paperback

isbn号码:9780199260003

丛书系列:

图书标签: 管理学 emotion brand,

Strategic Brand Management 2024 pdf epub mobi 电子书图书描述

Strategic Brand Management approaches the subject of brand management from a unique socio-cultural perspective, providing students with an understanding of the dynamics of the subject and enabling them to engage with the issues that lie within. While adopting this innovative framework, the book also integrates more traditional notions of the brand in terms of equity and positioning within that framework. Building on a solid theoretical underpinning, this textbook provides a rigorous grounding in the subject of brand management. The theory is applied to examples throughout, to enable students to understand the practical application. The framework for the book separates a brand's concept into functional and emotional parts, looking at purchases that fulfil a functional need and how these develop into emotional decision-making processes.

Strategic Brand Management 2024 pdf epub mobi 电子书

想要找书就要到本本书屋

onlinetoolsland.com

立刻按 ctrl+D收藏本页

你会得到大惊喜!!