Marketing Research 2024 pdf epub mobi 电子书

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发表于2024-11-13

Marketing Research 2024 pdf epub mobi 电子书

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出版者:Oxford Univ Pr

作者:Bradley, Nigel

出品人:

页数:560

译者:

出版时间:2007-3

价格:$ 84.75

装帧:Pap

isbn号码:9780199281961

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Marketing Research 2024 pdf epub mobi 电子书图书描述

Marketing Research: tools and techniques balances theoretical and practical elements of marketing research, showing students how to implement marketing research themselves. Real research tools and examples of mishandled practice encourage students to think analytically and critically. Based on the author's original marketing research mix, the text is organised around the issues of Purpose, Population, Procedure, and Publication. Topics covered address the traditional principles and skills involved in marketing research, such as primary and secondary research, sampling, analysis, and reporting and presentation. The final section takes a unique approach looking at services offered by marketing research, such as business to business, advertising research, and social research, thereby providing further scope for exploring the depths of the subject.

Marketing Research 2024 pdf epub mobi 电子书

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