In the 21st century we live with an Economics of Abundance in music, TV, film and games. People have access to vastly more music, video and other entertainment than ever before and can download it to their iPod or e-reader in a matter of seconds. In the case of music, record companies are releasing twice as many new albums per year. Not only that but they are rescuing old and deleted tracks for release in the digital marketplace. With all this material available, how do people find out what there is and what they might like? When it comes to discovering new music, films or games, the tables have turned. Today's consumers cannot be herded towards some Next Big Thing. Modern audiences switch their attention in a heartbeat with just a few clicks. Mainstream TV and radio, press, even the iTunes Store and Google compete in a world where new fans forage for information, recommendations and playable media or swarm through word-of-mouth and social networking technologies. David Jennings examines the new media revolution and introduces the three pillars of digital discovery--TLC, standing for trying out, link and community--explaining how the history, culture and technology of media are interwoven with the rise of personalization and mobile players. He discusses the "My Generation" of audiences that now exist and how we can fill the gaps in our knowledge about their behaviors and the factors--regulatory, technological and business--that may affect them. He profiles groups of listeners and their different approaches to discovery, showing how new breeds of technology make automated recommendations based on expert coding. Blog culture, personal networks, collaborative webzines and wiki sites--all of these have changed the way we perceive, create and consume media.