Total Relationship Marketing 2024 pdf epub mobi 电子书

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发表于2024-11-09

Total Relationship Marketing 2024 pdf epub mobi 电子书

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出版者:Butterworth-Heinemann

作者:Gummesson, Evert

出品人:

页数:350

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出版时间:2002-10

价格:$ 57.57

装帧:Pap

isbn号码:9780750654074

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Total Relationship Marketing 2024 pdf epub mobi 电子书图书描述

"Total Relationship Marketing" provides a genuinely unique new view of the meaning of marketing management and a complete introduction to the rapidly evolving field of relationship marketing. A major contribution to marketing thought internationally, this new edition of Gummesson's seminal title presents a powerful and in depth analysis of modern relationship marketing. Highly informative, practical in style, and packed with examples and cases from real companies, it is an essential resource for all serious marketing practitioners as well as both undergraduate and postgraduate students. Customer Relationship Management (CRM) is a key feature throughout this newly revised edition Comprehensive coverage on the Internet, e-Business and one-to one marketing New examples, cases, concepts and references have been added to aid the reader.

Total Relationship Marketing 2024 pdf epub mobi 电子书

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