Portfolio Management For New Products 2024 pdf epub mobi 电子书

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发表于2024-09-30

Portfolio Management For New Products 2024 pdf epub mobi 电子书

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出版者:Basic Books

作者:Robert G. Cooper

出品人:

页数:400

译者:

出版时间:2002-1-4

价格:USD 44.00

装帧:Hardcover

isbn号码:9780738205144

丛书系列:

图书标签: 项目管理管理投资

Portfolio Management For New Products 2024 pdf epub mobi 电子书图书描述

The definitive guide on how to manage your company's product portfolio for maximum long-term growth-fully updated and expanded. In this fully updated edition of Portfolio Management for New Products , the authors present a rigorous and practical approach to managing a company's product portfolio as you would a financial portfolio-investing for maximum long-term growth. With its field-tested, step-by-step framework, the book provides corporations and managers with the strategies they need to assess and realign their current R&D operations; determine which products are most worthy of resource allocation; design and implement a portfolio management process; maximize the value of their portfolios; and recognize and solve challenges as they arise. This book will be an essential resource for any company whose profitability, and very existence, relies on the products it chooses to develop and the speed with which it brings them to the market.

Portfolio Management For New Products 2024 pdf epub mobi 电子书

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