Marketing and Selling the Travel Product 2024 pdf epub mobi 电子书

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发表于2024-11-07

Marketing and Selling the Travel Product 2024 pdf epub mobi 电子书

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出版者:Thomson Learning

作者:Burke, James F./ Resnick, Barry P.

出品人:

页数:324

译者:

出版时间:1999-10

价格:$ 244.02

装帧:Pap

isbn号码:9780827376489

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Marketing and Selling the Travel Product 2024 pdf epub mobi 电子书图书描述

This introductory textbook offers students a first view of the exciting world of travel and tourism. Its unique approach covers the marketing cycle as well as dedicated chapters on such topics as consumer profiles, sales distribution network, service quality, and salesmanship. Close-ups of professionals working in the field, as well as marketing profiles of leading companies, provide students with meaningful real-world examples. Exams, discussion questions, exercises, and case examples help students integrate what they have learned. This first glimpse of the exciting world of travel and tourism will leave students wanting to learn more.

Marketing and Selling the Travel Product 2024 pdf epub mobi 电子书

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