Pinpointing Affluence in the 21st Century

出版者:Natl Book Network

作者:Nichols, Judith E.

页数:325

出版时间:2001-4

价格:$ 45.20

装帧:HRD

isbn号码:9781566251655

Dr. Nichols helps you motivate donors using demographic and psychographic information that savvy marketers have been using for years. As in the best-selling original, Pinpointing Affluence in the 21st Century weaves demographics/psychographics and fundraising together, revealing the crucial connections between background and strategy.