Strategic Marketing Management 2024 pdf epub mobi 电子书

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发表于2024-12-21

Strategic Marketing Management 2024 pdf epub mobi 电子书

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出版者:Thomson Learning

作者:Moutinho, Luiz/ Southern, Pat

出品人:

页数:512

译者:

出版时间:2009-11

价格:417.00元

装帧:Pap

isbn号码:9781844800001

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Strategic Marketing Management 2024 pdf epub mobi 电子书图书描述

Strategic Marketing Management: A process based approach integrates Marketing with other aspects of Management such as strategy, organisational theory, strategic financial management and management accounting, HRM, information systems, corporate image and communications, operations management and logistics. It provides students with an overview of how marketing fits into the overall management picture. Strategic Marketing Management: a process-based approach draws heavily on Business Process Re-engineering (BPR), a term which, in the past ten years, has caught the imagination of the business and commercial world.

Strategic Marketing Management 2024 pdf epub mobi 电子书

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