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Public Relations

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Written by publicist number one, Edward L. Bernays makes clear in this book that public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is the field of adjusting private and public interest. This book is important to all of us because it tells us how to adjust ourselves to our publics by presenting a thorough analysis of public relations, its origin and development, its aims and responsibilities, and fixes its place in the modern world. Everyone engaged in any activity, and every student of man and society, will find in this book a challenge and opportunity to further both the public interest and his own interest.

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發表於2025-01-31

Public Relations 2025 pdf epub mobi 電子書下載

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出版者:Kessinger Publishing, LLC

作者:Edward L Bernays

出品人:

頁數:388

譯者:

出版時間:2004-11-4

價格:USD 49.95

裝幀:Hardcover

isbn號碼:9781419173387

叢書系列:

圖書標籤: 公關市場人類學

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