The Strategy Pathfinder

出版者:Wiley-Blackwell

作者:Duncan Angwin

页数:368

出版时间:2006-10-30

价格:USD 45.00

装帧:Paperback

isbn号码:9781405126137

图书标签:商WBSSTR

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The Strategy Pathfinder is built around micro–cases of real–life problems faced by companies and executives. These micro–cases help readers to engage with the kinds of situations they will encounter in their working lives while provoking discussions about key theoretical themes. Original presentation and design makes this an essential companion for both the business–school classroom and the executive briefcase. The Strategy Pathfinder brings experienced and potential executives alike an instant guide to the concepts and techniques they need to know.

An innovative introduction to strategy.

Makes readers active “producers” of strategy, rather than passive recipients of received wisdom.

Presents essential pathways through the strategy jungle.

Each case provokes discussion about a key theoretical theme.

Encourages readers to form a view themselves, and then test it against the views of others, before offering recommendations about how best to proceed.

Cases are drawn from Africa, the Americas, Asia, Europe and Oceania.

Supported by online lecturer supplements, available at www.blackwellpublishing.com/angwin.