Global Strategic Management 2024 pdf epub mobi 电子书

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发表于2024-11-28

Global Strategic Management 2024 pdf epub mobi 电子书

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出版者:Oxford Univ Pr

作者:Mellahi, Kamel/ Frynas, Jedrzej George/ Finlay, Paul N.

出品人:

页数:416

译者:

出版时间:2005-6

价格:$ 73.45

装帧:Pap

isbn号码:9780199266159

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Global Strategic Management 2024 pdf epub mobi 电子书图书描述

Global Strategic Management is a core textbook for International and Global Strategy courses, and is suitable as a supplementary text for strategic management or international business courses. This text is the first to offer a truly global, as opposed to multinational, perspective on strategy. It covers both traditional strategic management topics, and new topics, such as corporate social responsibility and new technologies. Global Strategic Management gives the student a thorough understanding of the wide range of theories and research available in this field, while providing both mini-cases and full-length cases of successful global companies from the United States, Europe and emerging economies, such as India. ONLINE RESOURCE CENTRE For lecturers: suggested answers to discussion questions and case questions, PowerPoint slides. For students: links to web sites of interest.

Global Strategic Management 2024 pdf epub mobi 电子书

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