Ethnic Marketing 2025 pdf epub mobi 电子书

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发表于2025-02-06

Ethnic Marketing 2025 pdf epub mobi 电子书

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出版者:Thomson Learning College

作者:Stanton, P. John

出品人:

页数:274

译者:

出版时间:

价格:$ 53.10

装帧:Pap

isbn号码:9781861529961

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Ethnic Marketing is a practical guide to marketing to ethnic communities in various countries and cultures. There is growing evidence that the cultural and ethnic diversity of many advanced and newly industrialising economies is increasing, and that ethnic minorities, are seeking to maintain their identity. A systematic exposition of how to develop an effective marketing strategy targeting ethnic groups within a country has been lacking until now. Ethnic Marketing recognises the importance that individual ethnic groups and their institutions can have for marketing, hence the focus is on the ethnic group and the challenges and opportunities that ethnic groups represent.

Ethnic Marketing 2025 pdf epub mobi 电子书

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