"Teams that embrace bold goals and breakthrough strategies can accomplish remarkable results. This book will be invaluable to anyone embarking on that path."

– Bart Butzer

Executive Vice President, Target Corporation "Yellow’s continued industry leadership will result in large part from embracing Bill Davidson’s philosophy and approach."

– Bill Zollars

CEO, Yellow Corporation "Strategic change is a high-risk, high-return proposition. Davidson’s framework provides a sure, firm foundation for success."

– Roger MacFarlane

CEO, UTi Worldwide "This is a serious piece of work which should be required reading for all business leaders. If you plan on remaining or becoming number one in your industry, have your top management team read this right away."

– Bob Herson

CEO, Executive Focus International, Inc. "I could not put it down–stunning insights into corporate strategy and tactics."

– Randall Lunn

General Partner, Palomar Ventures