In this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II fueled our pervasive consumer mentality and transformed American life.
Trumpeted as a means to promote the general welfare, mass consumption quickly outgrew its economic objectives and became synonymous with patriotism, social equality, and the American Dream. Material goods came to embody the promise of America, and the power of consumers to purchase everything from vacuum cleaners to convertibles gave rise to the power of citizens to purchase political influence and effect social change. Yet despite undeniable successes and unprecedented affluence, mass consumption also fostered economic inequality and the fracturing of society along gender, class, and racial lines. In charting the complex legacy of our “Consumers’ Republic” Lizabeth Cohen has written a bold, encompassing, and profoundly influential book.
具體描述
讀後感
用戶評價
提供瞭一個瞭解二戰後的美國的角度，可讀性非常強。
评分A dry reading.
评分考察美國從20世紀初至冷戰中後期的大眾消費和政治。在國傢政策傾嚮於控製市場的時期，消費者權益成為大眾爭取更大公共權益的突破口，帶動身份政治發展（婦女、非裔）。而大眾消費機製也作用於社會分化（郊區化中白人遷齣城市）和國傢政治運作（戰後選舉政治依賴大眾媒介的廣告）。
评分A dry reading.
评分Badass!
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