Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management. Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem. Solutions are also available to lecturers through http://www.sagepub.co.uk.
發表於2024-11-25
Problems in Marketing 2024 pdf epub mobi 電子書 下載
圖書標籤: 自我提高 職場 市場營銷
Problems in Marketing 2024 pdf epub mobi 電子書 下載