The Art Firm 2024 pdf epub mobi 电子书


The Art Firm

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The Art Firm 2024 pdf epub mobi 电子书 著者简介

Pierre Guillet de Monthoux is Professor and Chair of General Management, School of Business, Stockholm University, Sweden. He has also written The Moral Philosophy of Management and edited Good Novels Better Management (with Barbara Czarniawska).


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发表于2024-11-29

The Art Firm 2024 pdf epub mobi 电子书

The Art Firm 2024 pdf epub mobi 电子书

The Art Firm 2024 pdf epub mobi 电子书



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出版者:Stanford Univ Pr
作者:Guillet De Monthoux, Pierre/ De Monthoux, Pierre Guillet
出品人:
页数:408
译者:
出版时间:2004-1
价格:$ 70.63
装帧:HRD
isbn号码:9780804748131
丛书系列:

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The Art Firm 2024 pdf epub mobi 电子书 图书描述

"The Art Firm" explores the seemingly unorthodox alliance of the arts, management, and marketing. Art firms--as avant-garde enterprises and arts corporations--have existed for at least two hundred years, using texts, images, and other types of art to create corporate wealth. This book investigates how to apply the methods artists use in creating value to the methods more traditional managers use in running their businesses. Guillet de Monthoux offers a crash course in aesthetics from Kant to Gadamer, showing how aesthetic management and metaphysical marketing can create value. Using case studies of successful art managers from Richard Wagner to Robert Wilson, the author illustrates the creative role--so central to value-making in contemporary economies--performed by aesthetic play in art firms. Along the way, Guillet de Monthoux points out how responsible aesthetic management and marketing can eradicate the problems of banality and totality, the two capital sins of an art-based economy.

The Art Firm 2024 pdf epub mobi 电子书

The Art Firm 2024 pdf epub mobi 电子书
想要找书就要到 本本书屋
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

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The Art Firm 2024 pdf epub mobi 电子书


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