Product Innovation Strategy, Pure and Simple 2024 pdf epub mobi 电子书

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发表于2024-12-28

Product Innovation Strategy, Pure and Simple 2024 pdf epub mobi 电子书

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出版者:McGraw-Hill

作者:Robert, Michel

出品人:

页数:174

译者:

出版时间:1995-6

价格:$ 28.19

装帧:HRD

isbn号码:9780070531321

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Product Innovation Strategy, Pure and Simple 2024 pdf epub mobi 电子书图书描述

Since 1993, thousands of readers have turned to Michel Robert's book "Strategy Pure and Simple". Now he returns with a proven strategy to create and launch new products - the lifeblood of any business. Drawing on ten years of research into successful product development, the author goes beyond tips and techniques to provide a unique process of product innovation that encompasses four key steps: search, assessment, development, and pursuit. Filled with anecdotes, case histories, and a rich assortment of real-life lessons from innovators like 3M and Honda, this guide puts a revitalized future within the reach of every organization.

Product Innovation Strategy, Pure and Simple 2024 pdf epub mobi 电子书

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