Project management practitioners will enjoy learning more about "value" and "customer needs" in this breakthrough book that shows why these core principles pave the pathway to success. Thiry's book begins with a short history of value management that emerged during the troubled times of World War II. Shortages of critical resources, such as steel and aluminum, forced manufacturers to be creative and seek out new alternatives. Inexpensive products that were thought to be inferior inevitably outperformed the originals. Thus, value engineering was born. Its goal was to produce top-quality products at reduced costs. By century's end, the field had broadened to become value management, with customer satisfaction as the primary determinant of product quality. Today you can learn all the detailed principles, concepts, tools and techniques you will need to succeed, right from the pages of Thiry's well-written book. Table of Contents I. History of Value Management II. Theory III. Management of Value IV. Value Integration