The Mousedriver Chronicles 2024 pdf epub mobi 电子书


The Mousedriver Chronicles

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发表于2024-11-19

The Mousedriver Chronicles 2024 pdf epub mobi 电子书

The Mousedriver Chronicles 2024 pdf epub mobi 电子书

The Mousedriver Chronicles 2024 pdf epub mobi 电子书



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出版者:Perseus Books Group
作者:Lusk, John/ Harrison, Kyle
出品人:
页数:272
译者:
出版时间:2002-12
价格:$15.00
装帧:Pap
isbn号码:9780738208015
丛书系列:

图书标签: Business   


The Mousedriver Chronicles 2024 pdf epub mobi 电子书 图书描述

In this unconventional memoir, Wharton graduates Lusk and Harrison (actually, just Lusk; Harrison contributed only the epilogue) tell how they started a company the old-fashioned way: they had an idea, raised some money, then manufactured and sold their product. That product is the MouseDriver, a computer mouse resembling the head of a golf club. Not exactly an earth-shattering concept, but for Lusk and Harrison the product is almost beside the point. Their intent here is to show how, in an age of venture capitalists and "revolutionary" business models, it's still possible for non-dot-commers to start a company and make a buck. They founded Platinum Concepts Inc. in the summer of 1999 and set up shop in their shared loft in San Francisco, then a hi-tech boomtown. Obstacles in the beginning were legion: the first MouseDrivers were prone to falling apart; a typhoon almost wiped out their Hong Kong manufacturer; and retail inexperience caused them to miss the Christmas rush. But they persevered, and within 18 months had made $600,000 in sales and moved 50,000 units. Not quite GE, but not a failure either. The authors argue that almost anyone can achieve this kind of modest success; it just takes intelligence, determination and a good idea (although an MBA probably doesn't hurt). Though the book is occasionally less than enlightening (a blow-by-blow account of a Sony Playstation session is unlikely to help budding entrepreneurs), on the whole Lusk and Harrison provide solid, entertaining insights into how to start a business. This is a refreshing alternative to the recent wave of narcissistic dot-com memoirs. (Jan.)Forecast: The authors were the subject of a cover story in Inc. magazine in February, and have been covered widely in golf magazines. That, and a splashy jacket, may help buyers pick up their book. It will mainly appeal to ambitious young entrepreneurs especially those who've had it with the dot-com life.

The Mousedriver Chronicles 2024 pdf epub mobi 电子书

The Mousedriver Chronicles 2024 pdf epub mobi 电子书
想要找书就要到 本本书屋
立刻按 ctrl+D收藏本页
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