迈克尔·库苏曼诺,MT斯隆管理学院斯隆管理评论知名教授,著名的竞争战略专家。
康斯坦丁诺斯·马凯斯,伦敦商学院战略管理和国际化管理教授、战略系主席。
发表于2024-12-04
Strategic Thinking for the Next Economy 2024 pdf epub mobi 电子书
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From the acclaimed MIT Sloan Management Review comes this compendium of cutting-edge thinking about corporate strategy. Focusing on strategic imperatives of the new economy, leading thinkers in the field present their views in four general areas: strategy and value creation; flexibility in a volatile world; strategy making in uncertain times; and strategies for growth in fast-paced markets. Strategic Thinking for the New Economy shows that designing a successful strategy is a never-ending quest--and that effective strategic thinking is a process of continuously asking questions and thinking through issues in a creative way. Included among the book's many expert contributers are Christopher A. Bartlett, Henry Mintzberg, Richard T. Pascale and C. K. Prahalad.
Strategic Thinking for the Next Economy 2024 pdf epub mobi 电子书