Strategic Thinking for the Next Economy

迈克尔·库苏曼诺，MT斯隆管理学院斯隆管理评论知名教授，著名的竞争战略专家。康斯坦丁诺斯·马凯斯，伦敦商学院战略管理和国际化管理教授、战略系主席。

出版者:John Wiley & Sons Inc

作者:Cusumano, Michael A. (EDT)/ Markides, Constantinos C. (EDT)

页数:336

出版时间:2001-5

价格:217.00元

装帧:Pap

isbn号码:9780787957292

From the acclaimed MIT Sloan Management Review comes this compendium of cutting-edge thinking about corporate strategy. Focusing on strategic imperatives of the new economy, leading thinkers in the field present their views in four general areas: strategy and value creation; flexibility in a volatile world; strategy making in uncertain times; and strategies for growth in fast-paced markets. Strategic Thinking for the New Economy shows that designing a successful strategy is a never-ending quest--and that effective strategic thinking is a process of continuously asking questions and thinking through issues in a creative way. Included among the book's many expert contributers are Christopher A. Bartlett, Henry Mintzberg, Richard T. Pascale and C. K. Prahalad.