Cross-Cultural Marketing 2025 pdf epub mobi 电子书

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发表于2025-01-12

Cross-Cultural Marketing 2025 pdf epub mobi 电子书

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出版者:Thomson Learning College

作者:Nwankwo, Sonny

出品人:

页数:384

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出版时间:

价格:$ 65.53

装帧:Pap

isbn号码:9781861528018

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Cross-Cultural Marketing explores the key roles that multiculturalism plays in different societies and its impact on marketing theory and practice. It delineates current and ground breaking future directions of culture and multi-cultures in terms of strategies and tactics in different dimensions of marketing in different types of market structures and conditions. Unlike other publications that address cross-cultural management and international marketing dealing with internal organisational issues this text focuses on external and practical consumer issues in the market place. Cross-Cultural Marketing prepares readers for the realities and complexities of diversity.

Cross-Cultural Marketing 2025 pdf epub mobi 电子书

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