Handbook of Relationship Marketing 2024 pdf epub mobi 电子书

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发表于2024-11-24

Handbook of Relationship Marketing 2024 pdf epub mobi 电子书

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出版者:Sage Pubns

作者:Sheth, Jagdish N. (EDT)/ Parvatiyar, Atul (EDT)

出品人:

页数:680

译者:

出版时间:1999-12

价格:$ 155.94

装帧:HRD

isbn号码:9780761918103

丛书系列:

图书标签: Marketing

Handbook of Relationship Marketing 2024 pdf epub mobi 电子书图书描述

As businesses increasingly stress the importance of cooperation and collaboration with suppliers and customers, relationship marketing is emerging as the 'core' of all marketing activity. In recent years, there has been an explosive growth in business and academic interest in relationship marketing, yet no comprehensive book has been available to present key concepts, theories, and applications. The editors of this volume have assembled an authoritative and global cast of chapter contributors and crafted a volume that will become the seminal, founding work in this growing field. Their approach is eclectic, including a broad coverage of topics, diverse theoretical and conceptual paradigms, and global viewpoints.

Handbook of Relationship Marketing 2024 pdf epub mobi 电子书

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