Marketing Plans, Sixth Edition: How to prepare them, how to use them (平装)

出版者:Butterworth-Heinemann Ltd

作者:Malcolm McDonald

页数:704 页

出版时间:2007年04月

价格:357.0

装帧:平装

isbn号码:9780750683869

图书标签:营销管理

"It is clearly and powerfully written and is probably the best book on the theory and practice of marketing planning ever written." Warren J. Keegan, Professor of International Business and Marketing Director, Institute for Global Business Strategy, Pace University, New York