From Ice Cream to the Internet 2024 pdf epub mobi 電子書 下載


From Ice Cream to the Internet

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In this book, Dr. Scott A. Shane systematically helps businesses assess the pros and cons of the decision to franchise. This book focuses squarely on the issues and challenges faced by franchisors. Shane answers key questions such as: What do successful franchisors do differently from unsuccessful franchisors? Why do some companies in an industry choose to franchise while their competitors don't? How does the decision to franchise affect your ability to compete with firms that don't? For businesses that choose to move forward, Shane presents proven principles for every aspect of building a successful franchising system, including: recruiting, selecting, managing and supporting franchisees; establishing territories and pricing; managing expansion; and navigating the unique legal and institutional challenges of franchising.

From Ice Cream to the Internet 2024 pdf epub mobi 電子書 下載

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From Ice Cream to the Internet 2024 pdf epub mobi 電子書 下載

From Ice Cream to the Internet 2024 pdf epub mobi 電子書 下載

From Ice Cream to the Internet 2024 pdf epub mobi 電子書 下載



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出版者:Prentice Hall
作者:Scott A. Shane
出品人:
頁數:256
譯者:
出版時間:2005-01-21
價格:USD 34.99
裝幀:Hardcover
isbn號碼:9780131494213
叢書系列:

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From Ice Cream to the Internet 2024 pdf epub mobi 電子書 下載
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