Explorations of Marketing in Society 2024 pdf epub mobi 电子书

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发表于2024-12-26

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出版者:South-Western Educational Pub

作者:Gregory T. Gundlach

出品人:

页数:976

译者:

出版时间:2007-03-20

价格:USD 79.95

装帧:Hardcover

isbn号码:9780324304305

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Explorations of Marketing in Society 2024 pdf epub mobi 电子书图书描述

Ethics - or a practical lack thereof - continue to grab headlines and pose new challenges across industry. Real-world ethical dilemmas lurk around every corner, purporting to make deals but sometimes end up breaking careers - or entire companies. And as new generations of marketers step into the field, they bring their own perspective on ethical absolutes. But one powerful new book sheds valuable insight on the ethical challenges and solutions as they continue to evolve in this dynamic field. With each section edited by a recognized industry thought leader, MARKETING AND SOCIETY is a collection of articles packed with relevant, practical insight on myriad ethical issues throughout every area of marketing, including public policy, macromarketing, consumer interest, social responsibility, international issues, and much more. It is an excellent resource for newcomers and their managers, as well as seasoned execs.

Explorations of Marketing in Society 2024 pdf epub mobi 电子书

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