Branding Governance 2024 pdf epub mobi 电子书

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发表于2024-09-16

Branding Governance 2024 pdf epub mobi 电子书

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出版者:John Wiley & Sons Inc

作者:Ind, Nicholas/ Bjerke, Rune

出品人:

页数:288

译者:

出版时间:2007-5

价格:398.00元

装帧:HRD

isbn号码:9780470030752

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Branding Governance 2024 pdf epub mobi 电子书图书描述

Branding Governancechallenges traditional thinking on brands. Bestselling author Nicholas Ind and cross-cultural communications expert Rune Bjerke expose the flaws in a marketing-led approach to brand-building, and offer in its place a highly-participative, organization-wide process that delivers fulfillment to employees and value to customers. Drawing on a wide range of sources, they show that the key to a participatory approach is that customers and other external audiences must join managers and employees as active participants in defining and developing the brand. This requires the relationship between organization and customer to be one of trust, respect and authenticity.

Branding Governance 2024 pdf epub mobi 电子书

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