Strategic Management an Integrated Approach 2024 pdf epub mobi 电子书


Strategic Management an Integrated Approach

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发表于2024-11-28

Strategic Management an Integrated Approach 2024 pdf epub mobi 电子书

Strategic Management an Integrated Approach 2024 pdf epub mobi 电子书

Strategic Management an Integrated Approach 2024 pdf epub mobi 电子书



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出版者:Houghton Mifflin College Div
作者:Hill, Charles
出品人:
页数:0
译者:
出版时间:2004-8
价格:$ 199.74
装帧:HRD
isbn号码:9780618543687
丛书系列:

图书标签: 教材  原版   


Strategic Management an Integrated Approach 2024 pdf epub mobi 电子书 图书描述

This leading strategy text integrates current research of developing trends with updated cases and increased coverage of technology. Highlights include new material on the link between performance and competitive advantage in Chapter 1; analyzing sources of competitive advantage and profitability in Chapter 3; and business strategy and game theory in Chapter 5. Plus, Chapter 6 covers how competition and strategy change as industries pass through different growth stages, and Chapter 9 addresses horizontal integration and strategic outsourcing. All chapter-opening and chapter-closing cases are new and the authors have either replaced or substantially revised all "Strategy in Action" boxes. This edition also contains a new ongoing case on Dell, introducing relevant aspects of the company's strategy and performance to reinforce the practical application of key concepts and also illustrate how successive chapter topics tie together.This edition features a total of 43 high-quality cases covering small, medium, and large companies (domestic and international). These companies include Napster, Nike, The Body Shop, Toyota, Treo/Handspring, The Video Game Industry, SAP, Wal-Mart, Kmart, AOL Time Warner, and Viacom.

Strategic Management an Integrated Approach 2024 pdf epub mobi 电子书

Strategic Management an Integrated Approach 2024 pdf epub mobi 电子书
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