Brand Medicine 2025 pdf epub mobi 电子书

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发表于2025-01-10

Brand Medicine 2025 pdf epub mobi 电子书

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出版者:Palgrave Macmillan

作者:Blackett, Tom (EDT)/ Robins, Rebecca/ Blackett, Tom/ Robins, Rebecca (EDT)

出品人:

页数:336

译者:

出版时间:2001-8

价格:$ 124.30

装帧:HRD

isbn号码:9780333930984

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图书标签: 商业医药

Brand Medicine 2025 pdf epub mobi 电子书图书描述

As governments seek to mitigate the cost of state subsidized healthcare, branding in the pharmaceutical industry has become a critical issue. Drugs companies must change their methods of communication and distribution focusing more on their direct relationship with the consumer. This requires fundamental changes in consumer behaviour, access to information, freedom of choice and value for money. Brands and brand values will play a leading role in this process, as has been seen with products such as Prozac and Viagra. This book by Interbrand Newell and Sorrell provides thinking on branding for the pharmaceutical industry and lessons for anyone involved in brand development and management.

Brand Medicine 2025 pdf epub mobi 电子书

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