The Psychology Behind Trademark Infringement and Counterfeiting 2025 pdf epub mobi 電子書 下載


The Psychology Behind Trademark Infringement and Counterfeiting

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The Psychology Behind Trademark Infringement and Counterfeiting pdf epub mobi 圖書描述

As those involved in commerce are aware, preventing competitors and others from imitating successful brands is a difficult and costly task. This book serves to inform the reader concerning complexities of the issues of brand imitation, integrating the disciplines of psychology, business, and law to the area of trademark infringement and counterfeiting. Principles and theories from psychology and how they are relevant to consumers' perceptions in the marketplace are used to explain why competitors steal the intellectual property of another company or entity. The possibility of brand imitation or counterfeiting should be contemplated in designing new products or brand packaging, just as it is in the printing of currency. It is the intent of The Psychology Behind Trademark Infringement and Counterfeiting to provide those involved in commerce with some understanding, some ideas, and perhaps some strategy for building differentiated brands that are easy to protect. Brand managers, expert witnesses to trademark cases, intellectual property lawyers, and academics of consumer behavior and marketing will find this book useful to understanding consumer motives and processes of trademark infringement and counterfeiting. It could be used as a textbook in courses on marketing.

The Psychology Behind Trademark Infringement and Counterfeiting 2025 pdf epub mobi 電子書 下載

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發表於2025-03-21

The Psychology Behind Trademark Infringement and Counterfeiting 2025 pdf epub mobi 電子書 下載

The Psychology Behind Trademark Infringement and Counterfeiting 2025 pdf epub mobi 電子書 下載

The Psychology Behind Trademark Infringement and Counterfeiting 2025 pdf epub mobi 電子書 下載



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出版者:Lawrence Erlbaum Assoc Inc
作者:Zaichkowsky, J.L.
出品人:
頁數:328
譯者:
出版時間:2006-5
價格:$ 152.55
裝幀:HRD
isbn號碼:9780805847925
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The Psychology Behind Trademark Infringement and Counterfeiting 2025 pdf epub mobi 電子書 下載
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The Psychology Behind Trademark Infringement and Counterfeiting 2025 pdf epub mobi 電子書 下載


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