This works adopts a multidisciplinary approach to corporate communication, including management communication, public relations, organisational behaviour and change, marketing communication, and advertising. The many-faceted approach adopts the perspective of a practising communications professional, emphasises corporate branding, and focuses on an integrated approach to communication.
發表於2024-11-18
Integrated Organisational Communication 2024 pdf epub mobi 電子書 下載
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Integrated Organisational Communication 2024 pdf epub mobi 電子書 下載