Management and Creativity 2024 pdf epub mobi 电子书
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发表于2024-11-10
Management and Creativity 2024 pdf epub mobi 电子书
Management and Creativity 2024 pdf epub mobi 电子书
Management and Creativity 2024 pdf epub mobi 电子书
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出版者:Blackwell Pub
作者:Bilton, Chris
出品人:
页数:216
译者:
出版时间:2006-8
价格:$ 84.95
装帧:HRD
isbn号码:9781405119955
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Management and Creativity 2024 pdf epub mobi 电子书 图书描述
This book explores the relationship between the management of creativity and creative approaches to management. * Challenges the stereotypical opposition between 'creatives' and 'suits'. * Draws on the work of management theorists such as Mintzberg and Porter and creativity theorists such as Amabile and Boden. * Draws on the practical experience of individuals working in the creative industries. * Looks at the place of creative organisations and creative business management in a new creative economy, based on ideas, images and information.
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