Branding in China 2024 pdf epub mobi 电子书

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发表于2024-12-04

Branding in China 2024 pdf epub mobi 电子书

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出版者:Independent Pub Group

作者:China Knowledge Press Pte Ltd

出品人:

页数:400

译者:

出版时间:2004-10

价格:450.00元

装帧:Pap

isbn号码:9789814163057

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Branding in China 2024 pdf epub mobi 电子书图书描述

Using a two-armed approach of market analysis and budget planning, this guide to branding products in China explores the most effective and efficient ways to promote merchandise to Chinese consumers and build company recognition. Marketers and businesspeople are offered thorough explanations of what branding means in China—and how the country’s method of branding differs from other Asian countries—as well as current information about consumer buying behavior. Rate cards detailing the various media outlets aid media buyers and planners in proper budget allocation, while more than 3,000 entries detail indispensable contact information for the television and radio stations, newspapers, websites, and advertising and public relations agencies located in China’s most populated cities.

Branding in China 2024 pdf epub mobi 电子书

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