Commonsense Direct & Digital Marketing 2024 pdf epub mobi 电子书

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发表于2024-11-13

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出版者:Kogan Page Ltd

作者:Bird, Drayton

出品人:

页数:434

译者:

出版时间:2007-7

价格:415.00元

装帧:Pap

isbn号码:9780749447601

丛书系列:

图书标签: Marketing

Commonsense Direct & Digital Marketing 2024 pdf epub mobi 电子书图书描述

Drayton Bird's Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers. It is not only seen as the authority on direct marketing execution, but is also widely appreciated for its engaging, non-nonsense style. The latest edition takes the book into new territory -- the field of digital marketing. It gives the marketer the tools, techniques and structures needed to produce effective and profitable marketing across the direct marketing spectrum, from simple letter to focused web-based campaigns. For anyone involved in direct marketing, this book provides not just the structure for success but also an energizing insight into the techniques behind some of the world's most successful direct marketing campaigns.

Commonsense Direct & Digital Marketing 2024 pdf epub mobi 电子书

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