Strategic New Product Development for the Global Economy 2025 pdf epub mobi 電子書 下載

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Strategic New Product Development for the Global Economy pdf epub mobi 著者簡介

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Strategic New Product Development for the Global Economy pdf epub mobi 圖書描述

New Product Development is not just about developing successful new products. It is about developing new products that will make the company successful. New products have to be strategic. They have to draw on fast changing technologies. They haven to be based on global markets, ideas and technologies. In a world of hyper competition, firms have to constantly consider how well their product mix fit their strategies for today and the future. This may mean cutting products that have been closely identified with the firm. In this book, the authors present a blend of cases, original survey research, and theory to show the principles used by successful firms from Japan, the U>S. and Europe in developing new products and pruning those that can hold a company back.

Strategic New Product Development for the Global Economy 2025 pdf epub mobi 電子書 下載

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發表於2025-01-04

Strategic New Product Development for the Global Economy 2025 pdf epub mobi 電子書 下載

Strategic New Product Development for the Global Economy 2025 pdf epub mobi 電子書 下載

Strategic New Product Development for the Global Economy 2025 pdf epub mobi 電子書 下載

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