Entrepreneurship

出版者:Palgrave Macmillan

作者:Rae, David

页数:294

价格:$ 68.93

装帧:Pap

isbn号码:9781403941756

图书标签:商业企业

This textconnects theory and practice in a whole new way. Other entrepreneurship texts are primarily research and theory oriented, and simply tack on real-world examples, while this book offers a stronger practical approach. It focuses on learning "for" rather than "about "enterprise. Theory is well covered, but the emphasis is on the individual as the entrepreneur and on creating and seizing entrepreneurial opportunities.