By summing up the authors lectures on Marketing Communications, this work introduces its users to the fundamental knowledge that is indispensable in this complex and exciting field of Marketing. It has been compiled especially for first-degree students of Business Administration and Marketing who take an interest in the international aspects of these disciplines. There are comprehensive illustrations, cases, questions for discussion, and case solutions.
發表於2024-11-06
Marketing Communication Policies 2024 pdf epub mobi 電子書 下載
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Marketing Communication Policies 2024 pdf epub mobi 電子書 下載