This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing - including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Recent technological changes are also covered to give students an understanding of how technology impacts the public relations industry. In the constantly changing world of public relations, the text continues to stress the need for public relations professionals to communicate more effectively to all audiences.
發表於2024-09-06
Public Relations Writing 2024 pdf epub mobi 電子書 下載
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Public Relations Writing 2024 pdf epub mobi 電子書 下載