For any marketing course that requires the development of a marketing plan, such as Marketing Management, Marketing Strategy and Principles of Marketing. Wood, 3/e is the only planning handbook that guides students through the step-by-step creation of a customized marketing plan while offering Palo Alto's Marketing PlanPro (a commercial software) to aid in the process.
發表於2025-01-07
The Marketing Plan Handbook 2025 pdf epub mobi 電子書 下載
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The Marketing Plan Handbook 2025 pdf epub mobi 電子書 下載