Why it Sells 2024 pdf epub mobi 电子书

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发表于2024-11-30

Why it Sells 2024 pdf epub mobi 电子书

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出版者:Rowman & Littlefield Pub Inc

作者:Danesi, Marcel

出品人:

页数:220

译者:

出版时间:2007-9

价格:$ 89.27

装帧:HRD

isbn号码:9780742555440

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Why it Sells 2024 pdf epub mobi 电子书图书描述

Advertising plays a key role in defining contemporary culture worldwide, creating a variety of meanings in the minds of consumers. Intrigued by this process, Marcel Danesi-an entertaining and insightful tour guide-decodes the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Marketing-oriented messages are made, he notes, through techniques not unlike those used by artists, musicians, and other creative sources. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. Why It Sells will fascinate and inform all readers interested in how ads, marketing, and branding take hold in the consumer psyche.

Why it Sells 2024 pdf epub mobi 电子书

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