Herd 2024 pdf epub mobi 电子书

☆☆☆☆☆
简体网页||繁体网页

Herd 2024 pdf epub mobi 电子书著者简介

Herd 电子书图书目录

下载链接在页面底部

点击这里下载

facebook linkedin mastodon messenger pinterest reddit telegram twitter viber vkontakte whatsapp 复制链接

想要找书就要到本本书屋

onlinetoolsland.com

立刻按 ctrl+D收藏本页

你会得到大惊喜!!

发表于2024-07-05

Herd 2024 pdf epub mobi 电子书

喜欢 Herd 电子书的读者还喜欢

Herd 电子书读后感

评分☆☆☆☆☆

这本书是研究如何有效的影响社会群体性的“mass behavior”。书中列举出了很多突然出现的某种风潮，并分析理性的人们是如何卷入各种社会群体性的行为中。作者希望在此基础上得到一种更有效的marketing方法。貌似普通的一本书却极不普通。我没想到一本市场类的书，居然可以和哲...

评分☆☆☆☆☆

类似图书点击查看全场最低价

出版者:John Wiley & Sons

作者:Mark Earls

出品人:

页数:368

译者:

出版时间:2007-1-26

价格:GBP 26.99

装帧:Hardcover

isbn号码:9780470060360

丛书系列:

图书标签: marketing 营销社会学社会心理哲学 AD

Herd 2024 pdf epub mobi 电子书图书描述

Since the Enlightenment there has been a very simple but widely held assumption that we are a species of thinking individuals and human behaviour is best understood by examining the psychology of individuals. It appears, however, that this insight is plain wrong. The evidence from a number of leading behavioural and neuroscientists suggests that our species is designed as a herd or group animal. Mark Earls applies this evidence to the traditional mechanisms of marketing and consumer behaviour, with a result that necessitates a complete rethink about these subjects.

HERD provides a host of unusual examples and anecdotes to open the mind of the business reader, from Peter Kay to Desmond Tutu, Apple to UK Sexual Health programmes, George Bush to Castle Lager, from autism to depression to the real explanation for the placebo effect in pharmaceutical testing.

Herd 2024 pdf epub mobi 电子书

想要找书就要到本本书屋

onlinetoolsland.com

立刻按 ctrl+D收藏本页

你会得到大惊喜!!