Herd 2024 pdf epub mobi 电子书

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发表于2024-11-25

Herd 2024 pdf epub mobi 电子书

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这本书是研究如何有效的影响社会群体性的“mass behavior”。书中列举出了很多突然出现的某种风潮，并分析理性的人们是如何卷入各种社会群体性的行为中。作者希望在此基础上得到一种更有效的marketing方法。貌似普通的一本书却极不普通。我没想到一本市场类的书，居然可以和哲...

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出版者:John Wiley & Sons

作者:Mark Earls

出品人:

页数:368

译者:

出版时间:2007-1-26

价格:GBP 26.99

装帧:Hardcover

isbn号码:9780470060360

丛书系列:

图书标签: marketing 营销社会学社会心理哲学 AD

Herd 2024 pdf epub mobi 电子书图书描述

Since the Enlightenment there has been a very simple but widely held assumption that we are a species of thinking individuals and human behaviour is best understood by examining the psychology of individuals. It appears, however, that this insight is plain wrong. The evidence from a number of leading behavioural and neuroscientists suggests that our species is designed as a herd or group animal. Mark Earls applies this evidence to the traditional mechanisms of marketing and consumer behaviour, with a result that necessitates a complete rethink about these subjects.

HERD provides a host of unusual examples and anecdotes to open the mind of the business reader, from Peter Kay to Desmond Tutu, Apple to UK Sexual Health programmes, George Bush to Castle Lager, from autism to depression to the real explanation for the placebo effect in pharmaceutical testing.

Herd 2024 pdf epub mobi 电子书

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