发表于2024-12-25
Competitive Identity 2024 pdf epub mobi 电子书
图书标签: 营销 商业
Ever since Simon Anholt coined the phrase "Nation Branding" a decade ago, there has been more and more interest in the idea that countries, cities and regions can build and manage their brand images. But until now, there has been little guidance and little agreement on how the techniques of commercial brand management can really be applied to places. For the first time in this authoritative new book, Anholt shares his insights and unique experience in the field, and shows in detail what countries, cities and regions can do to build and sustain their 'competitive identity'.
不是在谈商业,而是在谈政治。
评分用词个人色彩非常重,很难整理作者在每个段落想要表达的具体意思,但整本书还是全面阐释了他的CI概念。作为学术著作来说,不是很严谨,看起来反而累。
评分用词个人色彩非常重,很难整理作者在每个段落想要表达的具体意思,但整本书还是全面阐释了他的CI概念。作为学术著作来说,不是很严谨,看起来反而累。
评分用词个人色彩非常重,很难整理作者在每个段落想要表达的具体意思,但整本书还是全面阐释了他的CI概念。作为学术著作来说,不是很严谨,看起来反而累。
评分不是在谈商业,而是在谈政治。
Competitive Identity 2024 pdf epub mobi 电子书