Marketing Strategy and Management 2024 pdf epub mobi 電子書 下載

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The new edition of "Marketing Strategy and Management" brings a classic text up-to-date. Building on its reputation for academic rigor, it retains the traditional functional approach to marketing but incorporates current research and topical examples and cases to encourage students to apply theoretical principles and frameworks to practical real-world situations. It takes an analytical and strategic approach to marketing, providing a framework for the direction and management of the marketing function that will help students make effective marketing decisions.

Marketing Strategy and Management 2024 pdf epub mobi 電子書 下載

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發表於2024-11-13

Marketing Strategy and Management 2024 pdf epub mobi 電子書 下載

Marketing Strategy and Management 2024 pdf epub mobi 電子書 下載

Marketing Strategy and Management 2024 pdf epub mobi 電子書 下載

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