Kleppner's Advertising Procedure 2024 pdf epub mobi 电子书

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发表于2024-11-26

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出版者:Prentice Hall

作者:Lane, Ronald/ King, Karen/ Russell, Tom

出品人:

页数:864

译者:

出版时间:2007-7

价格:$ 216.59

装帧:HRD

isbn号码:9780132308298

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Kleppner's Advertising Procedure 2024 pdf epub mobi 电子书图书描述

There are few areas of business and marketing that operate in a more dynamic atmosphere than advertising and promotion. The process of new product and target audience research, branding and product development, executing creative sales approaches, and selecting media and non-traditional marketing communication placement are part of an evolving process that is undergoing dramatic change. The primary reason for publication of this new edition is to reflect this environment. Account people and creative people in the field of marketing communication, branding, integrated communications, and new media advertising.

Kleppner's Advertising Procedure 2024 pdf epub mobi 电子书

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