The 50-Plus Market 2024 pdf epub mobi 电子书

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发表于2024-11-27

The 50-Plus Market 2024 pdf epub mobi 电子书

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出版者:Kogan Page Ltd

作者:Stroud, Dick

出品人:

页数:314

译者:

出版时间:2007-5

价格:270.00元

装帧:Pap

isbn号码:9780749449391

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The 50-Plus Market 2024 pdf epub mobi 电子书图书描述

Baby boomers are the wealthiest, fastest-growing consumer group in the world, yet the market remains largely untapped by marketers. In fact, only five percent of worldwide ad budgets are geared toward older costumers while 80 percent goes to reaching 18- to 34-year-olds. Acknowledging that the 50-plus consumer market is foreign territory to many marketers, author Dick Stroud provides a how-to guide for key elements of a marketing strategy targeting boomers. His new approach to how companies can interact with older customers advocates age-neutral marketing strategies, ensuring the growing numbers of affluent consumers over the age of 50 aren't overlooked. Using research from OMD, the world's second-largest media communications firm in the world, "The 50-Plus Market" shows why the obsession with youth-centric marketing must end.

The 50-Plus Market 2024 pdf epub mobi 电子书

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